Client Overview:
The Bridge to Fulfillment, founded by Blake Schofield, helps high-achieving professionals transition into fulfilling careers that align with their values and goals. As the business grew, Blake needed support in marketing consistency, team coordination, and overall business operations.

The Challenge:
Before working with me, Blake struggled with maintaining a consistent marketing strategy while being heavily involved in day-to-day operations. As her business scaled, she found herself as the go-to person for the team, which slowed response times and made it difficult to focus on high-level strategy. When she needed to take a leave of absence to attend to personal matters, it became critical to have someone who could keep the business running smoothly in her absence.

My Role:
I initially joined The Bridge to Fulfillment as a Social Media Coordinator, responsible for content scheduling and engagement. Over time, I transitioned into the role of Online Business Manager (OBM), taking on a broader leadership role by:

• Leading Marketing Initiatives: Managed and executed marketing strategies, ensuring consistency across all channels.

• Coordinating with Stakeholders: Streamlined communication between the team, partners, and vendors to keep projects moving efficiently.

• Managing the Team: Provided direction, delegated tasks, and ensured smooth operations, allowing Blake to step away without business disruptions.

• Planning Timelines for Projects & Business Relaunches: Ensured strategic planning and execution of key business initiatives, keeping projects on track with an 88% on-time rate.

• Keeping the Team on Track: Reduced meeting time with the CEO, allowing Blake to focus on high-level strategy while also giving time back to the team.

• Maintaining Business Continuity: During Blake’s leave of absence, I took charge of key business functions, including:

  • Overseeing content creation and marketing execution.

  • Managing the podcast team and ensuring episode production continued without delays.

  • Handling customer support to maintain a high level of client satisfaction.

• Growing Blake’s LinkedIn Presence: As her social media marketing specialist, I helped grow her LinkedIn following to over 25k+ followers, with one post reaching 150k+ views.

• Creating & Managing an Engagement Pod: Organized and led a group of 10 women to boost LinkedIn post views and engagement by 150%.

• Streamlining Operations: Implemented and optimized email marketing automations to enhance efficiency and engagement.

• Creating SOPs for Podcast & Internal Teams: Developed standard operating procedures to improve efficiency, making onboarding new team members seamless.

• Saving Blake Time: Through effective delegation and streamlined workflows, I helped Blake save at least 30% of her time each week, allowing her to focus on strategic growth and leadership.

The Results:

• Achieved a $75K Month: My efforts in marketing and business operations contributed to the highest revenue month for the business.

• Doubled Podcast Downloads: Helped the podcast reach 1,800 monthly downloads, doubling its reach and audience engagement.

• Seamless Business Operations: Despite Blake’s temporary absence, the business continued running smoothly, with no disruptions to client experience or content production.

• Increased Marketing Consistency: With structured planning and execution, marketing efforts remained strong, leading to continued audience engagement and growth.

• Improved Team Efficiency: With clear delegation and streamlined processes, the team operated more independently, reducing reliance on Blake for daily decision-making.

• Enhanced Scalability: With SOPs and improved processes in place, the business was positioned for future growth and smoother onboarding of new team members.